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Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.

It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Most of all, TikTok has the hearts of Gen Z, which, going into 2022, is arguably more powerful than a clever business strategy.Īnalytical cookies are used to understand how visitors interact with the website.

Instead of finding a great artist on TikTok, then heading over to Spotify to listen, TikTok wants users to head over to its own Spotify, Resso. Reminder: TikTok has over 1B users worldwide. Today, 75% of US TikTok users find new artists on the app, and 63% discover new music on TikTok before any other platform. If you don’t know the TikTok artists, it’s because you’re old.

TikTok: Megan Thee Stallion, Doja Cat, Popp Hunna, Olivia Rodrigo, Cardi B.

Spotify: Bad Bunny, Taylor Swift, BTS, Drake, Justin Bieber.

Look no further than the top 5 artists of 2021 on Spotify and TikTok to see the Gen Z gap.

Gen Z: Resso’s main attraction is social features that let you interact with friends around your favorite tracks.

Emerging markets: Resso was first launched in Brazil, Indonesia, and India, places Spotify must target if it wants to grow (which it does).

It’s called Resso, and the strategy TikTok’s parent company ByteDance is using is a clever one. But what’s TikTok got on Spotify, a music platform? He’s seen Gen Z bow down to TikTok and stray away from the almighty Facebook and Instagram.

It has 381m users, some of whom are likely reading this right now. In November, Spotify CEO Daniel Ek told Bloomberg that “only the paranoid survive.”