Will they get that there’s a whole bunch of dank discounts incoming? Maybe. Will your jokes end up on r/fellowkids? That’s even more likely.
Will they appreciate a trip to Comedy Island? That’s likely. If you’re working on a Facebook ad about an upcoming sale, your target is gamers, mostly young people. Will they enjoy it sprinkled with zoomer humor? I don’t think so. Do they expect informative material? Yeah. If it’s a press release, who are you writing to? Journalists and prospective investors. Do that and I’m pretty sure your piece is going to fail miserably. You can’t just write something and hope for the best. I remember a time when long sessions in Knights of the Old Republic helped me with my lexis exams, and it’s just one of many things that show how amazing this game is.Īh, yes, Planescape: Torment, the best novel known to gaming man, written by master wordsmithsīut here’s the thing: you need to identify your target audience and write accordingly. Aim for classics with exceptional writing and you should be good. Personally, I believe that cRPG games are where it’s at. There seems to be plenty of evidence to that. They actually “taught” me English, and this is the experience of a whole lotta other people all over the world. That’s a no-brainer.Īnd I have to admit that games were a tremendous help in not just improving my language skills. You need to know your stuff when it comes to writing per se, vocab, grammar, etc. Here comes the first one: I thought good writing skills are all I needĭon’t get me wrong - they’re a must. This is how I learned how to write to gamers.īefore that, I had plenty of misconceptions about copywriting in the gaming industry. Otherwise all you come up with will most likely end up in the trash. The thing is when you’re a copywriter, you need to keep in mind who you’re writing to.
Now, my work does involve writing tons of stuff, press releases included.
When I first came to G2A as a copywriter, I was like “Alright, so it’s probably just going to be me knocking out a bunch of press releases or something like that, and then - yeehaw, let’s call it a day!”
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